Sheffield Antiques Quarter development moves onward…

Posted on September 13, 2012 by


Plans for the development of ‘Sheffield Antiques Quarter’ are moving along at speed.

There have been 5 productive meetings of the Quarter group whose members represent the centres, shops, cafes and bars, local groups and representatives from Sheffield City Council and the local Community Assemblies.

The group are hoping to raise the profile of the area and in doing so highlight something exciting that Sheffield has to offer.

Since their first meeting in April they have pooled ideas and developed an action plan to take them to a full launch of the Quarter at the end of the year.

Hendrika Stephens, Chair of the group, has been overwhelmed with the support being shown to develop the Quarter.

‘From those willing to put time and energy into developing the proposals to others willing to offer free professional services to help move things forward‘. The Quarter have set up a subgroup to work on marketing and with support from Marketing Sheffield have brainstormed ideas for branding and a logo which is almost at completion. In addition Jennie Beard, who runs Hansley Beard Events and Wedding Design Studio on the Abbeydale Road, has coordinating a photo shoot across the Quarter with models dressed up in vintage and retro attire. Professional photographer Amie Parsons swept across the Quarter snapping high quality images to  show what’s on offer and these will be used to market the Quarter.

Although it’s realised that development will be financially beneficial to the businesses involved,  the group passionately believe that it is as much about bringing improvement to the area and raising awareness of this vibrant part of town.

The plans have attracted national attention from ‘The Antiques Trade Gazette’ who have offered advice on branding and whose 2 recent articles felt the initiative could provide a template for other parts of the country to follow.

Ivan MacQuisten, Editor of the Antiques Trader Gazette said “Preparation, inclusion, a clear understanding of the challenges and a unified vision of the outcome and its benefits for all are key to long-term success. This may only be the beginning for Sheffield, but those involved seem to be heading along the right path, and it is a credit to the efforts and imagination of the retailers, as well as the enlightened approach of the council.”

Sheffield City Council has been working with the group since March 2012 and several of the Councils departments have been involved including the Regeneration Team, Enterprise Team and Creative Sheffield.

Elaine Feeney from Sheffield City Council says ‘We always welcome opportunities to get involved with self formed groups who wish to improve trade within their local shopping centres, as it recognises that centres play a major role in sustaining the surrounding communities that they serve.

The Sheffield Antiques Quarter is a great example of how a group of like minded people can come together and make a real difference. The professional attitude and pragmatic approach of the traders has made the task of developing the group and marketing plan a rewarding experience’

Sheffield Antiques Quarter has so much potential and is ideally placed to attract people of all ages and backgrounds. The purpose of the groups work is to let everyone know that Sheffield has a well established comprehensive yet compact antiques quarter with a host of independent traders selling everything from antiques, retro and vintage items through to military memorabilia and artwork. The quarter is a fantastic place to visit as they actively celebrate and showcase the past, present and future.

This is only the beginning for the Quarter which will continue to grow and develop, so watch this space for their launch of a new branding identity alongside lots of events for everyone to enjoy.

Twitter: @antiquesquarter 30th April 2012 – front page article

A subsequent article about Sheffield was in the Antiques Trade Gazette on 9th July